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Honestly, the best money I've spent on coffee education in years. Harmon’s advice on managing staff and the reality of opening a shop feels way more useful than any recipe book, especially coming from someone who’s actually run a place like 3fe in Dublin.

Read this cover to cover in two nights, and the chapter on managing staff alone is worth the price—real talk from someone who’s actually pulled shots behind a bar. I’ve been in the industry five years and still found the financial breakdowns eye-opening.

I’m three chapters in and already rethinking how I schedule my baristas—Harmon’s breakdown of shift planning is that practical. The fact that it comes from someone who actually runs 3fe in Dublin makes every page feel grounded, not theoretical.